In executive search, the question is no longer simply: “Who is the right profile?” but rather:
“Why would this key leader want to join your organization today?”
For several years, Anglo-Saxon firms have embraced this shift: they no longer just hunt for talent — they work on the perception of the role, the company narrative, and the clarity of the employer brand.
At Fitch Bennett Partners, this approach has been part of our DNA from day one.
We believe that a leader is not recruited solely for their skills, but for their alignment with a vision, a culture, and a trajectory.
This means:
– Understanding the company’s true identity (beyond the job description)
– Co-building a clear and inspiring message for the market
– Guiding the leader in their projection, far beyond the interview stage
That’s what makes the difference between presenting candidates… and helping the right leader emerge to write the next chapter of your story.
It’s our belief. It’s our expertise.
Frédéric Aymonier
