Coaching is not useful when everything is going well.
When it is used as an “extra,”
a comfort,
or a cosmetic performance tool,
it produces little effect.
Coaching becomes useful when:
- a clear request is expressed by the future coachee
- a decision is no longer obvious
- a role begins to create friction
- a leadership posture no longer works
- a leader feels they are exhausting themselves holding something together
At that moment, it is no longer about learning.
It is about unlearning.
Letting go of reflexes that worked for a long time.
But no longer do.
Coaching is not there to motivate.
It is there to shed light.
And sometimes, to authorize a change the person had already begun to sense.
Personal development coaching can respond to this type of situation.