Coaching is not useful when everything is going well. When it is used as an “extra,”a comfort,or a cosmetic performance tool,it produces little effect. Coaching becomes useful when: At that moment, it is no longer about learning.It is about unlearning. Letting go of reflexes that worked for a long time.But no longer do. Coaching is not there to motivate.It is there to shed light. And sometimes, to authorize a change the person had already begun to sense. Personal development coaching can respond to this type of situation.