Attached to the General Management, the Commercial Director directs the development and commercial strategy of the company and defines the main lines of business in its markets. He sets the related objectives, both short-term and long-term. The commercial policy he applies is designed to increase both sales and profits.


A commercial director supervises all of the company’s commercial activities. He defines and implements action plans to achieve the objectives set while satisfying customer demands.


He participates in the analysis of market developments and expectations. He manages and leads all the sales teams: sales forces, key accounts, sales administration. With his teams, he ensures customer satisfaction.


In addition, he manages the commercial activity, monitors sales results, ensures that objectives are met and defines possible corrective actions.

Moreover, he participates in key sales negotiations in close collaboration with the Sales Director and Key Account Managers. He generally follows the company’s major and historical customers directly. Present throughout the sales process, the Commercial Director has a thorough knowledge of all stages of the commercialization process. He participates in the design and promotion of products.


As well as expanding the distribution network in accordance with the company’s business model (Direct, Indirect by resellers, agents, distributors, partners, etc.).


He is responsible for all sales budgets and reporting of sales results.

In collaboration with the Marketing Director, he defines operational marketing plans and monitors the actions of his company’s main competitors. He must keep himself informed of the evolution and current events in his sector. He anticipates its evolutions and contributes to the implementation of actions allowing to improve the position of his company on the market.

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Commercial Director

Commercial and Marketing Director

 Sales Director

Account Director

Export Sales Director

 Area Manager

Sales Administration Director

Key Accounts Manager

Sales Engineers

Sales Excellence Director

CRM Directors

Customer Success Directors

 Regional Directors

 Market Manager

Category Manager

 Merchandising Manager Director

 Trade Marketing Manager

 Network Manager